Keynote: Likeable Badass: The Science of Winning the Status Game

Why do women struggle to be seen as both competent and likeable, get less credit than men for the same accomplishments, and remain underpaid and underrepresented? Because most people don’t understand status, they fail to manage theirs effectively, explains Alison Fragale, Ph.D., organizational psychologist, UNC Chapel Hill professor and expert on status, power and negotiation. In this revealing presentation, Fragale draws from her bestselling book “Likeable Badass” to unpack the science of status and demonstrate that it is critical for both life satisfaction and career success. Reframing women’s age-old struggles through a new lens, Fragale shows why, on average, women have less status than men, how it holds them back from achieving the power they deserve and most importantly, what they can do about it. Speaking from both the head and the heart, she provides audiences with easy, proven strategies to build status, correct the assumptions women make about advocating for themselves, influence productively without being labeled “aggressive” or “self-promoting,” and negotiation tactics that are immediately applicable. With these new tactics, audiences will leave inspired and empowered to win the status game.

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Date

Jun 15 2026

Time

4:30 pm - 5:30 pm

Category

Speaker

  • Fragle, PhD, Alison
    Fragle, PhD, Alison
    Best-Selling Author

    As a research psychologist, award-winning professor, international keynote speaker, and author, I’m on a mission to help others — especially women — work and live better by understanding and applying the science of people. I excel at translating my deep academic expertise in status, power, negotiation, and influence into actionable advice.

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