About Speaker

Sandy Saab is a versatile technology and business leader who has successfully evolved from an engineering and design-focused role into business development and product marketing across North America. With a strong foundation in electrical engineering, telecommunications and AI-driven solutions, Saab has built a career at the intersection of innovation, market expansion and strategic growth in the security industry.

Starting as an engineer specializing in product design, wireless systems, and signal processing, Saab played a key role in developing advanced technologies at Samsung and Apple, contributing to 5G/6G innovation, securing over nine patents and driving research and development breakthroughs. Recognizing the need to bridge technical expertise with business strategy, she transitioned into business development, focusing on market intelligence, competitive benchmarking and strategic partnerships to drive revenue growth and product adoption.

Now, as a product marketing manager at Bosch Security Systems, Saab is at the forefront of bringing AI-powered security solutions to market, leading go-to-market strategies, customer engagement and product positioning across North America. With expertise spanning engineering, business development and marketing, she excels in translating complex technical innovations into compelling market narratives that drive business success.