Think Like a Marketer: Personal Branding in the Security Industry for Career Growth
In a trust-driven, highly technical industry, how you tell your story matters. This panel brings together experienced security marketers to explore personal branding through a marketer’s lens, using strategy, creativity, and intention to stand out and grow your career through storytelling. What is your personal brand, and how does it show up in how you work, communicate, and present yourself consistently in the security space? By approaching personal branding, the way marketers’ approach everything else, with clarity, consistency, and impact, this session challenges attendees to think differently about influence and visibility. Because when it comes to telling a story that truly resonates, thinking like a marketer makes all the difference. Attendees will gain practical insights for communicating value with confidence.
- How to position your expertise and career story with intention – building your brand
- Learn how to define, refine, and communicate your professional story with purpose. This session explores how to position your expertise intentionally, align your strengths with career goals, and build a personal brand that reflects credibility, consistency, and value across roles, audiences, and opportunities within the security industry.
- Ways to build credibility and visibility in the security space
- Discover practical strategies for increasing visibility and earning trust in a highly technical, relationship-driven industry. Attendees will learn how to establish credibility through thought leadership, consistent communication, strategic engagement, and authentic presence, while navigating both technical and executive audiences across the evolving security ecosystem.
- Marketing strengths that accelerate growth
- Explore core marketing skills that drive career growth, including strategic storytelling, industry fluency, executive-level communication, and data-driven decision-making.
This session highlights how applying a marketer’s mindset helps professionals influence outcomes, demonstrate measurable impact, and accelerate growth, without compromising authenticity or technical credibility.
Speakers
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Nikki WilliamsNorth American Regional Marketing Manager
ICTNikki Williams is the North American Marketing Manager for ICT (Integrated Control Technology), a global leader in unified access control, intrusion detection, and building automation solutions. With more than 17 years of marketing and communications experience, including over a decade in the security industry, Nikki is a strategic, partner-focused marketer passionate about elevating brand impact through storytelling. Based at ICT’s U.S. headquarters in Colorado, she leads campaigns that highlight people, partnerships, and measurable results. Her work has earned multiple industry and creative awards, including GDUSA, MUSE Creative, and TITAN honors. Outside work, Nikki enjoys family time, teaching yoga, and aviation as a form VRF pilot.
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Jenna HardieDirector of Marketing and PR
HiveWatchJenna is the Director of Marketing and PR at HiveWatch, a leading security operations software company where she shapes strategic communications, brand storytelling, and go-to-market initiatives for physical security and GSOC solutions. With more than a decade of experience in marketing, communications, and industry engagement, Jenna is a recognized voice in the security community and a 2024 and 2025 Women in Security Forum Power 100 honoree. She serves on the SIA Women in Security Forum Steering Committee and co-chairs the IlluminateHER Subcommittee, driving mentorship, inclusion, and visibility for women in the security industry. Jenna’s work blends creativity, strategy, and industry fluency to elevate both brand and career impact.
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Meg A. WattVice President of Marketing
AlarMax USAMeg A. Watt is Vice President of Marketing at AlarMax USA, where she leads brand strategy, customer experience, and integrated marketing to elevate the company’s presence and impact in the security industry. Meg is a seasoned marketing strategist with a talent for building strong teams, compelling brand narratives, and customer-focused journeys that drive growth and engagement. Known for her thought leadership on leadership, culture, and intentional networking, she consistently shares insights on strategic marketing and professional development. Meg’s work blends creativity with strategic rigor, making her a respected voice in marketing and a dynamic contributor to industry discourse.
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Kevin FriedmanPresident and Creative Director
Maize MarketingKevin Friedman is President and Creative Director of Maize Marketing, a full-service agency he founded in 2009. Based in Westlake Village, California, Kevin leads a team dedicated to creating impactful marketing experiences that help brands thrive. Under his leadership, Maize Marketing has grown into a recognized industry leader within the security and technology sectors, delivering results through strategic planning, content marketing, public relations, and digital marketing. Kevin’s philosophy is rooted in a client-first mindset, prioritizing collaboration, approachability, and tailored solutions. With nearly two decades at the helm, he remains passionate about guiding clients on a journey toward sustainable growth and long-term success.