AI in Security: Cutting Through the Hype to Unlock Real-World Impact
Artificial intelligence is often discussed as a revolutionary force in security, but what does it truly bring to the industry? This session provides a structured, educational look at how AI is transforming security operations across various sectors, including critical infrastructure, transportation, health care and commercial spaces.
Rather than viewing AI as a one-size-fits-all solution, we will examine how machine learning models, video analytics and automation work in security applications. The discussion will break down key AI capabilities such as object recognition, behavior analysis, anomaly detection and predictive threat assessment – clarifying how these technologies function in real-world scenarios.
We will also explore the limitations and misconceptions of AI in security, addressing concerns such as false positives, bias in AI models and the need for human oversight. Additionally, we will discuss the importance of data quality, training models for specific environments and the evolving role of AI-assisted decision making in security operations. The session will highlight how security professionals can critically evaluate AI solutions, ensuring their implementation aligns with operational goals, ethical considerations and measurable outcomes.
Speaker
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Sandy SaabProduct Marketing Manager, Bosch Security SystemsSandy Saab is a versatile technology and business leader who has successfully evolved from an engineering and design-focused role into business development and product marketing across North America. With a strong foundation in electrical engineering, telecommunications and AI-driven solutions, Saab has built a career at the intersection of innovation, market expansion and strategic growth in the security industry.
Starting as an engineer specializing in product design, wireless systems, and signal processing, Saab played a key role in developing advanced technologies at Samsung and Apple, contributing to 5G/6G innovation, securing over nine patents and driving research and development breakthroughs. Recognizing the need to bridge technical expertise with business strategy, she transitioned into business development, focusing on market intelligence, competitive benchmarking and strategic partnerships to drive revenue growth and product adoption.
Now, as a product marketing manager at Bosch Security Systems, Saab is at the forefront of bringing AI-powered security solutions to market, leading go-to-market strategies, customer engagement and product positioning across North America. With expertise spanning engineering, business development and marketing, she excels in translating complex technical innovations into compelling market narratives that drive business success.