Think Like a Marketer: Personal Branding in the Security Industry for Career Growth
In a trust-driven, highly technical industry, how you tell your story matters. This panel brings together experienced security marketers to explore personal branding through a marketer’s lens, using strategy, creativity, and intention to stand out and grow your career through storytelling. What is your personal brand, and how does it show up in how you work, communicate, and present yourself consistently in the security space? By approaching personal branding, the way marketers’ approach everything else, with clarity, consistency, and impact, this session challenges attendees to think differently about influence and visibility. Because when it comes to telling a story that truly resonates, thinking like a marketer makes all the difference. Attendees will gain practical insights for communicating value with confidence.
- How to position your expertise and career story with intention – building your brand
- Learn how to define, refine, and communicate your professional story with purpose. This session explores how to position your expertise intentionally, align your strengths with career goals, and build a personal brand that reflects credibility, consistency, and value across roles, audiences, and opportunities within the security industry.
- Ways to build credibility and visibility in the security space
- Discover practical strategies for increasing visibility and earning trust in a highly technical, relationship-driven industry. Attendees will learn how to establish credibility through thought leadership, consistent communication, strategic engagement, and authentic presence, while navigating both technical and executive audiences across the evolving security ecosystem.
- Marketing strengths that accelerate growth
- Explore core marketing skills that drive career growth, including strategic storytelling, industry fluency, executive-level communication, and data-driven decision-making.
This session highlights how applying a marketer’s mindset helps professionals influence outcomes, demonstrate measurable impact, and accelerate growth, without compromising authenticity or technical credibility.
Speakers
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Williams, NikkiNorth American Regional Marketing ManagerWith over 15 years of experience, I have established myself as a dynamic and seasoned professional in leading marketing and public relations efforts across diverse sectors. My career is marked by an adeptness in managing high-performing teams, overseeing significant budgets, and executing strategic departmental processes that are perfectly aligned with corporate goals.
I have been instrumental in managing and guiding a team responsible for the creation of compelling marketing communications. This includes an array of promotional publications, presentations, advertisements, and brochures, all designed to effectively convey our brand’s message and values.
Collaboration has been a key aspect of my success, particularly in fostering strong relationships with executive leadership, sales, and product management teams. This has enabled us to drive brand standards and ensure the success of product launches, maintaining a unified and powerful brand presence across all channels.My skills extend to a broad spectrum of marketing and public relations activities, including digital asset management. I have played a pivotal role in contributing to articles, thought leadership positioning, SEO strategies, social media engagement, and the creation of impactful marketing collateral. This comprehensive approach ensures that our marketing strategies are robust, cohesive, and effective in reaching and engaging our target audience.
Recognized for my strong project management capabilities, I have successfully integrated product launch details with marketing efforts to maximize impact. This seamless integration ensures that product launches are supported by strategic marketing campaigns, enhancing product visibility and driving success.
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Hardie, JennaDirector of Marketing and PRJenna is the Director of Marketing and PR at HiveWatch, a leading security operations software company where she shapes strategic communications, brand storytelling, and go-to-market initiatives for physical security and GSOC solutions. With more than a decade of experience in marketing, communications, and industry engagement, Jenna is a recognized voice in the security community and a 2024 and 2025 Women in Security Forum Power 100 honoree. She serves on the SIA Women in Security Forum Steering Committee and co-chairs the IlluminateHER Subcommittee, driving mentorship, inclusion, and visibility for women in the security industry. Jenna’s work blends creativity, strategy, and industry fluency to elevate both brand and career impact.
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Watt, Meg A.Vice President of MarketingMeg A. Watt is Vice President of Marketing at AlarMax USA, where she leads brand strategy, customer experience, and integrated marketing to elevate the company’s presence and impact in the security industry. Meg is a seasoned marketing strategist with a talent for building strong teams, compelling brand narratives, and customer-focused journeys that drive growth and engagement. Known for her thought leadership on leadership, culture, and intentional networking, she consistently shares insights on strategic marketing and professional development. Meg’s work blends creativity with strategic rigor, making her a respected voice in marketing and a dynamic contributor to industry discourse.
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Friedman, KevinPresident and Creative DirectorKevin Friedman is President and Creative Director of Maize Marketing, a full-service agency he founded in 2009. Based in Westlake Village, California, Kevin leads a team dedicated to creating impactful marketing experiences that help brands thrive. Under his leadership, Maize Marketing has grown into a recognized industry leader within the security and technology sectors, delivering results through strategic planning, content marketing, public relations, and digital marketing. Kevin’s philosophy is rooted in a client-first mindset, prioritizing collaboration, approachability, and tailored solutions. With nearly two decades at the helm, he remains passionate about guiding clients on a journey toward sustainable growth and long-term success.